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Shipley News
July 2011

Feature Article

Effect of Advertising & Promotion on Consumer Behavior | Small ...
Effect of Advertising & Promotion on Consumer Behavior. by Kevin Johnston, Demand Media. You should know how advertising shapes consumer behavior.
http://smallbusiness.chron.com/effect-advertising-promotion-consumer-behavior-26196.html

Athletes in Advertising : PRSSA San Diego State University
Apr 12, 2010 . If psychology is the systematic study of human behavior, then marketing is the . Sports have become a vital part of the advertising world. . brand awareness increases, consumer behavior takes shape and loyalty is built, if not .
http://www.prssasdsu.org/2010/04/athletes-in-advertising/


SPM 6308 Sport Consumer Behavior
Article readings: To achieve the sport consumer behavior knowledge building and . Page, T., et. al., (1988), "Measuring Emotional Response to Advertising: A .
http://www.hhp.ufl.edu/trsm/classes/SPM/SPM6308/SPM6308Spring12Kiki.pdf

Investigating the Role of Personality in (Sport) Consumer Behavior
consumer behavior; imagery processing; sport marketing; consumer . Consumer use of imagery to process advertising messages has received much attention .
http://drum.lib.umd.edu/handle/1903/8824

How does sports advertising effect consumer behavior
How does sports advertising effect consumer behavior? In: Business Plans, Marketing Advertising and Sales, Market Research [Edit categories]. Answer: .
http://wiki.answers.com/Q/How_does_sports_advertising_effect_consumer_behavior

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NEPA News

Proposed and Recently Implemented NEPA Procedures

Amazon.com: Online Consumer Behavior: Theory and Research in ...
Online Consumer Behavior and over one million other books are available . Online Consumer Behavior: Theory and Research in Social Media, Advertising and E- . Lynn Kahle, Ph.D., Consumer Behavior Knowledge for Effective Sports and .
http://www.amazon.com/Online-Consumer-Behavior-Research-Advertising/dp/1848729693


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Consumer Behavior Topic 5
How do groups affect us and shape our consumer behavior? . be like (ie., sports celebrities used in advertising, Michael Jordan for Hanes – want to be like him) .
http://academic.brooklyn.cuny.edu/economic/friedman/consumerbtopic10n.doc


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The impact and effectiveness of advertisements in a sports arena
Keywords Advertising, Consumer behaviour, Sports. Abstract Explores the effects of advertising in a sports arena on message recall, purchase intentions, and .
http://www.measure4you.de/images/football%20marketing4.pdf


1 The Role of Message-Induced Emotion on Sport Consumer's ...
The Role of Message-Induced Emotion on Sport Consumer's Behavior and . on behavioral response (Study 1) and cognitive processing of ad promoting a .
http://www.sportmarketingassociation.com/2010conference/2010conferencepresentations/P-12.pdf

Measuring sport sponsorship effectiveness: links to existing behavior
Instead, advertising's role is to reinforce behavior that consumers have . Sport consumer behaviour in J. Beech and S. Chadwick, (Eds). The Marketing of Sport .
http://businessperspectives.org/journals_free/im/2008/im_en_2008_1_Garland.pdf

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Sport Consumer Behavior - Howard University
Journal of Consumer Research American Demographics Advertising Age. E- Journals. Journal of Consumer Behavior (Proquest) Journal of Sport Behavior .
http://www.howard.edu/library/reference/guides/SportConsumerBehavior.htm

Consumer Behavior Knowledge for Effective Sports and Event ...
The growing complexity and importance of sports and event marketing has pushed scholars and . Readers will learn about new opportunities in using consumer behavior knowledge . Business & Economics / Advertising & Promotion .
http://books.google.com/books/about/Consumer_Behavior_Knowledge_for_Effectiv.html?id=UofVhOxKqPoC


Online Training Course
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  • Audio and visual presentations
  • INVESTIGATING THE ROLE OF PERSONALITY IN (SPORT)
    state of personality research in consumer behavior (CB). Each study . proneness on processing and response to print ads containing varying levels of sport- .
    http://drum.lib.umd.edu/bitstream/1903/8824/1/umi-umd-5852.pdf

  • Self Check Quizzes (Test your knowledge along the way)
  • Final Quiz
  • Certificate of Completion

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Consumer Behavior: Sports Fans Edition - YouTube
Jun 22, 2011. Mr Russ through boone on a search for sports fan consumer behavior. . XProductionsMedia649 views; advertising consumer behavior.mov .
http://www.youtube.com/watch?v=xCF6B2XQ4x0

 

NEPA Tip of the Month

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  • Consumer Behavior | Psychology Today
    Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), . Sport and Competition .
    http://www.psychologytoday.com/basics/consumer-behavior



  • 1200 Marketers Can't Be Wrong: The Future Is in Consumer Behavior
    Oct 15, 2007 . Consumer behavior as a route to effective marketing was a central focus . media to more precisely aim advertising at consumers based on behavior, . spots as they watch TV sports together on a Sunday afternoon, he said.
    http://www.nytimes.com/2007/10/15/business/media/15adcol.html



  • Angeline Close | Advertising and Public Relations
    Bachelor of Arts in Journalism (A.B.J.), Advertising, 2000, Minor in Spanish . Areas of Expertise: Marketing-Consumer Behavior, Event Marketing, Online . a book, Consumer Behavior Knowledge for Effective Sports and Event Marketing, .
    http://advertising.utexas.edu/faculty/angeline-close



  • How to Change Consumer Behavior Through Advertising | Small ...
    The basic foundation of advertising is to control and drive consumer behavior toward a product or service. Slipping sales numbers, reduced customer .
    http://smallbusiness.chron.com/change-consumer-behavior-through-advertising-11281.html



  • Sports Marketing Concentration - Coppin State University
    Sports marketing involve the application of marketing principles to the sports and . Managers, Dynamics of Management, Consumer Behavior, and Advertising.
    http://www.coppin.edu/HPERD/sportsmarketing.aspx

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September 27-29

Effect of advertising on consumer behaviour
Effect of advertising on consumer behaviour? . -advertising creating an artificial demand above the individual's basic needs . Relationships; Religion & Spirituality; Science; Shopping; Sports; Technology; Travel & Places; WikiAnswers Local .
http://wiki.answers.com/Q/Effect_of_advertising_on_consumer_behaviour


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October - December 2011
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Consumer Behavior Knowledge for Effective Sports and Event ...
Sep 22, 2010 . The growing complexity and importance of sports and event marketing has . " The understanding of sport consumer behavior has become key to . Advances in Consumer Research, Journal of Advertising Research, and .
http://www.routledge.com/books/details/9780415873581/

Sports marketing strategy
Sports Marketing Strategy: A Consumer Behavior Case Analysis in China. Marketing research that targets consumers' influences and financial implications is a .
http://202.113.73.122/lwj/data/CaseStudy/Sports%20marketing%20strategy.pdf

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SJU: HSB - Department of Marketing
. in marketing communications (advertising and promotion), consumer behavior and lifestyle marketing, international marketing, and entertainment and sports.
http://www.sju.edu/int/academics/hsb/marketing/

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Important Links

Fan Perceptions - Sport Marketing Association
Consumer Engagement. Abstract. The current study investigates the attitudes and behavior intentions of consumers toward a favorite sport team regarding the .
http://www.sportmarketingassociation.com/2010conference/2010conferencepresentations/S-29.pdf

Effect of advertising on consumer behavior
Relevant answers: How does sports advertising effect consumer behavior? it makes them go loco for hot coco! Effect of advertising on consumer behaviour?
http://wiki.answers.com/Q/Effect_of_advertising_on_consumer_behavior

USU

University of Texas at San Antonio - College of Business ...
. including Principles of Marketing, Marketing Research, Consumer Behavior, Retailing, Advertising, Personal Selling, International Marketing, Sports Marketing .
http://business.utsa.edu/marketing/index.aspx


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The advertising sports and consumer behavior Group

Amazon.com: Consumer Behavior Knowledge for Effective Sports ...
Consumer Behavior Knowledge for Effective Sports and Event Marketing [Lynn . Science, Advances in Consumer Research, Journal of Advertising Research, .
http://www.amazon.com/Consumer-Behavior-Knowledge-Effective-Marketing/dp/0415873584

Chun-Kai Tommy Hsu | LinkedIn
Research Interests: Comparative Advertising, Consumer Behavior, Branding Strategy, Sports Marketing. * Outstanding Doctoral Student in Marketing, Old .
http://www.linkedin.com/in/tommyhsu

Fantasy Consumer Behavior Analyzed - Fantasy Sports Trade ...
UM Researcher Analyzes NFL Fantasy Sports Consumer Behavior . $1.5 billion, including sponsorships, endorsements, contest management and advertising.
http://www.fsta.org/news/pressreleases/beasonpr.php


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A report on consumer behaviour in nike
Apr 6, 2011 . A report on consumer behaviour in nike. . Advertising: Nike spent over $1 billion on advertising, sports marketing, andpromotional spending in .
http://www.slideshare.net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike


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Remember that advertising sports and consumer behavior can assist you with any aspect of your NEPA document(s)

Sports marketing strategy
Sports Marketing Strategy: A Consumer Behavior Case Analysis in China. Marketing research that targets consumers' influences and financial implications is a .
http://202.113.73.122/lwj/data/CaseStudy/Sports%20marketing%20strategy.pdf

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Relevant Marketing Consumer Behavior Theories | Small Business ...
The Effect of Consumer Behaviour in Marketing of an Organization . a radio commercial, catches a glimpse of the shoe in a print ad, overhears rave reviews at . a foreign sports car rather than an American-made sedan imbues shoppers with .
http://smallbusiness.chron.com/relevant-marketing-consumer-behavior-theories-20800.html


Sports Marketing Concentration - Coppin State University
Sports marketing involve the application of marketing principles to the sports and . Managers, Dynamics of Management, Consumer Behavior, and Advertising.
http://www.coppin.edu/HPERD/sportsmarketing.aspx


Consumer Behavior and Advertising Involvement
This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and .
http://www.psypress.com/consumer-behavior-and-advertising-involvement-9780805857887


Benefits of Mobile Marketing for Sports Properties
mobile marketing solutions for sports teams, mobile marketing for sports leagues . advertising, consumers need to receive multiple impressions of an ad before the . that carries over into consumer's behavior in other channels (retail, web etc. ) .
http://www.mobilesportsgroup.com/benefits


consumer behaviour project
Nov 2, 2009 . Title : Study of Consumer Behaviour on Casual/Sports attire . the development of advertising appeals because there are consumer goods .
http://www.scribd.com/doc/22021826/consumer-behaviour-project



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INVESTIGATING THE ROLE OF PERSONALITY IN (SPORT)
state of personality research in consumer behavior (CB). Each study . proneness on processing and response to print ads containing varying levels of sport- .
http://drum.lib.umd.edu/bitstream/1903/8824/1/umi-umd-5852.pdf


USA

Devin Edge | LinkedIn
Intern at Mediacy. Location: Greater New York City Area; Industry: Marketing and Advertising . Advertising, Sports Marketing, Retailing, Consumer Behavior .
http://www.linkedin.com/pub/devin-edge/27/40a/b61